It all started with the concept of a chain as a symbol of hip-hop success. Grabbing an initially positive image, we moved on to the limitations, pressure, and boundaries within which every member of the street culture is.
To reflect the energy of resistance to stereotypes and the call for openness, we broke the chain.
Its 5 elements are interpreted for us as 5 elements of street culture: fashion, art, music, sports and cuisine.
This logo was created for our festival, with which CHAIN had begun.
The author of the first version of the logo: Pasha Sitko