MEDIA KIT
«CHAIN»
«CHAIN» — street culture guide
The only guide in the universe that extensively analyzes street fashion and cuisine, street art and music, street sports and action sports
ABOUT CHAIN
Chain makes sense of chasing Supreme's latest drops and praises unknown skate spots. It is surrounded by ones that love to discuss myths about sneakers on a wire and ones that dream about their own clothing brand.
CHAIN
Mascot
Chain discovers culture, carefully and with great passion creates journalistic materials in its naive manner. He's like a deskmate, who gives his friend a note with an ironic comic on a serious topic.
OUR NUMBERS
AND AUDIENCE
VK – primary target platform:
30k subscribers
Instagram – additional platform:
4k subscribers
10-120 000+
views are gained by each publication
60%
of the audience study in higher educational institutions
40/60
ratio of women to men
16-21 years
age of 70% of audience
Male portrait of Target Audience
Female portrait of Target Audience
Basic patterns of behavior
Revealed on the basis of live interaction at offline events
Will spend their last money
on a concert of their favorite artist
Will stand up for justice
in the dispute over minorities and oppressed social groups
Will argument their position
on any topic, even without an expert opinion
Will smell hypocrisy
and give up benefits in favor of sincerity
Basic patterns of behavior
Revealed on the basis of live interaction at offline events
Will spend their last money
on a concert of their favorite artist
Will stand up for justice
in the dispute over minorities and oppressed social groups
Will argument their position
on any topic, even without an expert opinion
Will smell hypocrisy
and give up benefits in favor of sincerity
SPECIAL PROJECTS
special project
We dive into the world of the brand and create a new universe, solving the problems of our shared audience
Price upwards of 150 000 rubles
INTEGRATION
INTO SECTIONS
CULTURE
We tell about cultural phenomena, events and important milestones in history
Price upwards of 100 000 rubles
54К views
Brands: Vans,
Air Jordan, Converse
STREET
We give a tour around places, spaces, streets marked on our map as a "must-see"
Price upwards of 100 000 rubles
25К views
Brands: Playboy
FACE
We sort out the biographies of legendary personalities and brands
Price upwards of 100 000 rubles
17К views
Brands: Beastie Boys,
adidas Originals,
Apple TV+
HOW TO
We teach useful skills and sometimes making fun of completely useless "rules of conduct"
Price upwards of 100 000 rubles
19К views
Brands: Thrasher
TRUE
We build theories, break myths and even write fairy tales
Price upwards of 100 000 rubles
16К views
Brands: Nike, Travis Scott
MOOD
We laugh and cry about the current events, sometimes with serious conclusions and analytical study of the topic
Price upwards of 100 000 rubles
14К views
Brands: Nike,
adidas, New Balance