The only guide in the universe that extensively analyzes street fashion and cuisine, street art and music, street sports and action sports
ABOUT CHAIN
Chain makes sense of chasing Supreme's latest drops and praises unknown skate spots. It is surrounded by ones that love to discuss myths about sneakers on a wire and ones that dream about their own clothing brand.
CHAIN
Mascot
Chain discovers culture, carefully and with great passion creates journalistic materials in its naive manner. He's like a deskmate, who gives his friend a note with an ironic comic on a serious topic.
OUR NUMBERS AND AUDIENCE
VK – primary target platform: 30k subscribers
Instagram – additional platform: 4k subscribers
10-120 000+
views are gained by each publication
60%
of the audience study in higher educational institutions
40/60
ratio of women to men
16-21 years
age of 70% of audience
Male portrait of Target Audience
He rides a skateboard, a scooter or a BMX. He knows how to play streetball. This guy likes to organize small groups for
skating. He keeps track of street fashion news. He pays great attention to appearance, even if it may seem sloppy and unkempt at first glance, this is part of the image.
Passionate rebel
Studies architecture and makes money by reselling branded items and sneakers.
Female portrait of Target Audience
She absorbs culture, gets inspired and creates her own creative product: she draws and customizes clothes. She loves street food, bars and places with reasonably priced drinks and an audience of her age.
Thrifty eco-activist
Studies journalism and makes money by selling her artworks.
Basic patterns of behavior
Revealed on the basis of live interaction at offline events
Will spend their last money
on a concert of their favorite artist
Will stand up for justice
in the dispute over minorities and oppressed social groups
Will argument their position
on any topic, even without an expert opinion
Will smell hypocrisy
and give up benefits in favor of sincerity
Basic patterns of behavior
Revealed on the basis of live interaction at offline events
Will spend their last money
on a concert of their favorite artist
Will stand up for justice
in the dispute over minorities and oppressed social groups
Will argument their position
on any topic, even without an expert opinion
Will smell hypocrisy
and give up benefits in favor of sincerity
SPECIAL PROJECTS
special project
We dive into the world of the brand and create a new universe, solving the problems of our shared audience